Bleach-blonde hair with brows to match are vital to modeling and fashion icon Alex Consani, the 21 year old model who took the Internet and the runway by storm. Similar to many other celebrities popular on the Internet, Consani began to post on TikTok during 2020 and has since then amassed 4.5 million followers for her eccentric and charming videos. Recently, she’s been featured in two music videos including the folloing: “Okay” by rapper JT and “360″ by singer-songwriter Charli xcx; Alex Consani even performed during Charli xcx’s 2025 Grammy performance. As the model and influencer only rises higher, her story continues to be told.
Born in Petaluma, California, a young Alex Consani began her modeling career at age 12 with the company Slay Model Management (SMM). Surprisingly, she’d come across SMM due to her mom seeing an ad on Facebook promoting the agency. SMM is an agency that specifically represents transgender models with a passion and commitment towards fashion. Her career began to bloom when she was in a photoshoot with actress and model Dominique Jackson with whom she has had immense respect for as she credits Jackson, “as one of the many women for pushing the barriers of modeling whilst being a Black Transgender woman.” Consani then resigned from SMM to go on to IMG Models at age 16 and has since then gone front cover on magazine powerhouse such as Vogue, i-D, and Pop.
One year later, Consani began posting to TikTok, as did many others, just before the rise of the COVID-19 pandemic. She would post videos of herself in the New York subways dancing and having long-running skits about nearly anything that she had found entertaining. Of course, her candid and unfiltered videos were extremely eye-catching, especially when the world came to a global halt in March 2020. Consani continued to post videos and clips of her having fun in subways and streets of New York, which caused her to go viral repeatedly. In an interview with Vogue, Consani reflects on her TikTok history stating that she wants to “create a more sincere and direct connection with the people watching,” while staying true to herself and her work. The connections Consani has made to her fanbase through TikTok is extremely important to her rise in fame as she grew a fanbase of those who supported her as both an entertaining Tiktoker and as a model who was going to rightfully expand upon her career. At the time, she had been attending Pace University before she dropped out to focus on her modeling career, and her successes only began to stack up a year later. Soon enough, in 2021, Alex Consani made her runway debut with luxury fashion brand Tom Ford. This monumental moment kick-started her runway career and officially launched Consani into the fashion stratosphere.
Since then, Consani has walked for multiple shows including Versace and Alexander McQueen in Fall/Winter of 2022; Boss, Burberry, Chloe, Cavalli, and Coperni in Spring/Summer of 2023; and was even the exclusive model for Connor Ives during the 2024 Spring/Summer season. She has been named Vogue’s standout model of 2023, along with becoming the face of Jean Paul Gaultier X Knwls in the same year. Consani has also been included in Forbes twice: once for the Top Creators in Fashion for 2023 and again for the 30 Under 30 the next year. Consani has also been a part of programs such as GLAAD, which honors LGBTQ youth pushing boundaries and making real changes in their communities. On top of that, of course, she had been nominated and awarded Model of the Year during the 2024 Fashion Awards.
With nominees such as Alva Claire, Amelia Gray, Anok Yai, Liu Wen, and Mona Tougaard, the 2024 Model of the Year really could have been anyone, but Consani’s rise to the top officially crowned her as the very first transgender woman to win Model of the Year. Consani, having dealt with difficulties in the past due to her being a transwoman in a predominantly cis-heteronormative world, was met with a surplus of acceptance and gratitude, especially after her acceptance speech. Expressing that “…it’s an important conversation that should be had about how to truly support and uplift one another in this industry, especially those who have been made to feel insignificant,” Consani truly defies the cards the industry deals. Taking into consideration the transgender women that have come before her; she notes Connie Flemming and Aaron Rose Philip as notable Black figures in the modeling scene, emphasizing that they are the reason she is able to flourish in her career today.
Consani continues to post on social media and is likely here to stay when it comes to internet popularity and humor. Making appearances in street interviews, podcasts such as Emergency Intercom, and other social media posts of Internet celebrities such as Quenlin Blackwell, Consani’s ability to keep an audience entertained with her admirable, absurdist humour and down to earth energy definitely makes her an influencer and a model to look out for.