If six years ago, you brought up the name Addison Rae, peoples minds would jump to the Tiktok star; however today, the name is attached to the rising pop star, completely detached from her online persona. In most instances, the Tiktok stars of 2019 have given up their fame and have resorted back to more conventional jobs. Addison Rae is one of the few who has refused to give up the life of fame.
The start of Addison Raes career has a significant amount to do with the transition to short-form media like Tiktok. Previously, Youtube and Instagram stars worked for years to build a strong following and enjoyable content. However, due to Tiktoks algorithm, sensations like Addison Rae, Charli D’amelio, and Dixie D’amelio have been able to build that in months. There was even a “Content Creation House” ,which forms when multiple influencers live in one house together and make content, formed in December of 2019, called the Hype House. Which lost its last original member in the later months of 2020. During its prime, there was a Hype House reality TV show filmed that was released on Netflix in January 2022. Although Rae never officially stopped posting on Tiktok, she changed her focus to different career endeavors, including starring in the reboot He’s All That on Netflix in 2021. After her acting premier, the media did not hear from her for two years. The release of her pop single “Obsessed” in 2023 brought her name back into mainstream media, but that was only the start of her music career.
One year later, Rae collaborated with Charli XCX, a popular dance-pop artist, on a remix of “Von Dutch”. The remix cemented her new place in the music industry becoming very popular. Five months later, Rae released her major label debut single “Diet Pepsi”. The single peaked at number 54 on the Billboard Hot 100, and silenced any doubts listeners had about her talent. In October, her single “Aquamarine” was released. The song followed slightly in Diet Pepsi’s tracks, moving up to 102 on the US Spotify Chart. This was not the end for Rae; on Valentines day, she released “High Fashion” and announced that her debut album has been finished, including the three previously released singles. The conversation and anticipation for the album has been remarkable, guaranteeing a solid audience.
Due to the calculated career moves Rae has made, it has been hard to even imagine her as the Tiktok sensation she was in 2019. She is one of the few influencers that has been able to follow this pipeline correctly with many before her failing. All of her hard work has shown her versatility and her ability to thrive in several different industries.
